A recent AMA survey of CMOs, revealed that by 2020 marketing analytics will represent 22% of their total marketing budgets. This is more than a five-fold increase from 2016! Marketing’s need to better understand what drives customer purchase behaviors is a clear source of growth in the proliferation of information collection. However, it will not be sufficient to simply collect and visualize the assembled data.
While a good start, current visualization tools are not designed to explore and understand deeper meanings in the data. To make matters more complicated, the skills of most marketing professionals do not include advanced degrees in statistics, complex math, or statistical software programming.
Much has been written about how demand for individuals with strong skills in Big Data, data analytics and advanced statistics is already sizable and accelerating. The US Bureau of Labor Statistics recently indicated that demand for Data Scientist jobs makes it one of the ten fastest growing jobs well into the future, but the situation becomes clearer when examining actual hiring data.
Marketing data analytics tools from Gordian Knot Analytics Group, Inc. can take much of the pressure off your recruitment requirements and dramatically increase the effectiveness of the human resources you already have in place, but first, let’s explore what’s at the heart of the problem.
Gordian Knot Analytics Group, Inc. has produced a comprehensive white paper to help you understand the skills gap challenges and what can be done to create a sustainable strategy to overcome the shortages in talent.
To read more about the Gordian Knot Analytics Skills Gap and download the complete White Paper, please select the download link below: