Educational Resources

We have written a number of articles to help you get the most out of your marketing analytics programs and suppliers.


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Gordian Knot Analytics helps you cross the widening data analytics skills gap

White Paper: Skills Gap

Ongoing events in the news highlight the fragility of brand trust, and the difficulty of recovering from the consequences one negative event can create for a brand. For a brand to succeed, it must develop a rigorous understanding of consumer trust components, consistently measure its performance against these components, account for the inherent biases in human behavior, and then unceasingly take corrective actions if consumer perceptions of the brand are at odds with what the company desires.

Understanding Consumer Trust with the Trust Framework from Gordian Knot

White Paper: Understanding Consumer Trust

Ongoing events in the news highlight the frailty of brand trust, and the difficulty of recovering from the consequences one negative event can create for a brand. For a brand to succeed, it must develop a rigorous understanding of consumer trust components, consistently measure its performance against these components, account for the intrinsic biases in human behavior, and then unceasingly take corrective actions if consumer perceptions of the brand are at odds with what the company desires.