White Papers

We have written a number of articles to help you get the most out of your marketing analytics programs and suppliers.


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Gordian Knot Analytics helps you cross the widening data analytics skills gap

White Paper: Skills Gap

Much has been written about the growing data analytics skills gap. How this demand is sizable and growing for individuals with strong data analytics and advanced statistics skills. The US Bureau of Labor Statistics indicated that demand for Data Scientists place it in the ten fastest growing jobs. This growth is expected well into the future, but the situation becomes more clear when examining actual hiring data.