We have written a number of articles to help you get the most out of your marketing analytics programs and suppliers.
Much has been written about the growing data analytics skills gap. How this demand is sizable and growing for individuals with strong data analytics and advanced statistics skills. The US Bureau of Labor Statistics indicated that demand for Data Scientists place it in the ten fastest growing jobs. This growth is expected well into the future, but the situation becomes more clear when examining actual hiring data.
Understanding consumer trust is complicated and difficult to assess. For example, a common approach is to ask whether consumers trust your brand or not, or how satisfied they are.
Subjective questions like this are difficult for consumers to answer consistently. Often, judgements are formed from a single, recent experience, and produce misleading or – at best – inconsistent results.