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Client Case Studies

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Return to User Content

Understanding Customer Loyalty for Online Travel Agency (OTA) Services

The Challenge

The OTA needed to understand the key drivers of loyalty program usage, the best approach for an OTA loyalty program, and to test different potential loyalty programs to find the most viable program for the OTA before they invested in the development of the program.

Read More “Understanding Customer Loyalty for Online Travel Agency (OTA) Services”

Scalable Customer Scoring for Online Travel Agency

The Challenge

The company wanted to score its current customer base using previous Needs/Attitudes/Behaviors (NAB) segmentation analysis.

NAB segmentation provides rich insights but is difficult to reapply without conducting additional surveys–the company could not use the solution with their current customers.

Read More “Scalable Customer Scoring for Online Travel Agency”

Finding Adjacent Markets for Retail Drug Chain

The Challenge

The company wanted to understand the potential opportunities to grow the Specialty Pharmacy Retail and Central Fill business.

Read More “Finding Adjacent Markets for Retail Drug Chain”

Increasing Retained Utilization Global for Financial News Company

The Challenge

A major multi-channel news & information organization wanted to increase utilization of its core subscription news services, but utilization was declining overall by 7% year over year.

Read More “Increasing Retained Utilization Global for Financial News Company”

Factors Contributing to Remote Radiologist Scheduling

The Challenge

The company was hiring radiologists every year (60 new radiologists per year) and transitioned from an off-hours/overflow radiology company to a 24x7x365 provider. This gave rise to the need for a cohesive strategy that was less reactive and optimized for hiring, credentialing, forecasting, and scheduling.

Read More “Factors Contributing to Remote Radiologist Scheduling”

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2021 Analytics Applications for Marketers from Gordian Knot