Understanding Customer Loyalty for Online Travel Agency (OTA) Services
The Challenge
The OTA needed to understand the key drivers of loyalty program usage, the best approach for an OTA loyalty program, and to test different potential loyalty programs to find the most viable program for the OTA before they invested in the development of the program.
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Scalable Customer Scoring for Online Travel Agency
The Challenge
The company wanted to score its current customer base using previous Needs/Attitudes/Behaviors (NAB) segmentation analysis.
NAB segmentation provides rich insights but is difficult to reapply without conducting additional surveys–the company could not use the solution with their current customers.
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Finding Adjacent Markets for Retail Drug Chain
The Challenge
The company wanted to understand the potential opportunities to grow the Specialty Pharmacy Retail and Central Fill business.
Increasing Retained Utilization Global for Financial News Company
The Challenge
A major multi-channel news & information organization wanted to increase utilization of its core subscription news services, but utilization was declining overall by 7% year over year.
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Factors Contributing to Remote Radiologist Scheduling
The Challenge
The company was hiring radiologists every year (60 new radiologists per year) and transitioned from an off-hours/overflow radiology company to a 24x7x365 provider. This gave rise to the need for a cohesive strategy that was less reactive and optimized for hiring, credentialing, forecasting, and scheduling.
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