Professional Services

Gordian Knot Analytics Group’s Professional Service Offerings

Gordian Knot Analytics offers a complete range of affordable professional marketing services from Insights Research to Segmentation to Brand Positioning to Customer Trust Analysis – and more. 

 

INSIGHTS RESEARCH

  • Identify White Space Marketing Opportunities
  • Concept Testing Before Investment
  • Informed Improvement Actions

BRAND POSITIONING & BRAND TRUST FRAMEWORK ANALYSIS

  • Identify Most Important Drivers of Brand Competitiveness
  • Develop Cross-Functional Synergies
  • Understand Complex Trust Behavior


PRODUCT CONCEPTUALIZATION & POSITIONING

  • Balanced Portfolio Road-mapping Informs Product Development Priorities
  • Highlight Gaps in Product Development Strategy
  • Prioritize Product Development Based on Contribution to Company Strategies


PRODUCT COMPETITIVE POSTIONING

  • Product Positioning Informs Go-to-Market Message Strategies
  • Identify Important Product Position Levers Beyond Price Point Comparisons
  • Combined with Segmentation, Develop Relevant Messaging to Increase Demand

SEGMENTATION & MESSAGE MAPPING

  • Utilize Complex Needs, Attitudes, Behaviors Segmentation without Surveys
  • Produce / Improve Relevant Messaging Strategies
  • Align Relevant Product Offers with Appropriate Audience


EXTERNAL FACTORS INTEGRATION

  • Understand Influence of External Factors on Forecast Model Accuracy
  • Optimize Marketing Efforts Based on “Uncontrollable” Events

ANALYTICS DASHBOARDING

  • Visualize Trends and ”Hot Spots” Easily
  • Real-Time Performance Monitoring
  • Inspire “Aha” Moments

INTELLIGENCE DRIVEN MARKETING

  • Reduce Guesswork, and Eliminate Trial and Error Testing
  • Identify “Stars,” “Cows,” and “Corn” for Improved Portfolio Management
  • Improved Supply Chain Management (Reduce Excess and Obsolete Inventories)


COMPREHENSIVE ANALYTICS SOLUTIONS

Combine our Professional Service Offerings with our extensive Markerting Analytics Applications Suite and you will have a sustainable competitive advantage over your competitors. And, you will be enabled to deliver unrivaled, relevant attention to your customers.


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