Gordian Knot Analytics Group’s Professional Service Offerings
Gordian Knot Analytics offers a complete range of affordable professional marketing services from Insights Research to Segmentation to Brand Positioning to Customer Trust Analysis – and more.
INSIGHTS RESEARCH
- Identify White Space Marketing Opportunities
- Concept Testing Before Investment
- Informed Improvement Actions
BRAND POSITIONING & BRAND TRUST FRAMEWORK ANALYSIS
- Identify Most Important Drivers of Brand Competitiveness
- Develop Cross-Functional Synergies
- Understand Complex Trust Behavior
PRODUCT CONCEPTUALIZATION & POSITIONING
- Balanced Portfolio Road-mapping Informs Product Development Priorities
- Highlight Gaps in Product Development Strategy
- Prioritize Product Development Based on Contribution to Company Strategies
PRODUCT COMPETITIVE POSTIONING
- Product Positioning Informs Go-to-Market Message Strategies
- Identify Important Product Position Levers Beyond Price Point Comparisons
- Combined with Segmentation, Develop Relevant Messaging to Increase Demand
SEGMENTATION & MESSAGE MAPPING
- Utilize Complex Needs, Attitudes, Behaviors Segmentation without Surveys
- Produce / Improve Relevant Messaging Strategies
- Align Relevant Product Offers with Appropriate Audience
EXTERNAL FACTORS INTEGRATION
- Understand Influence of External Factors on Forecast Model Accuracy
- Optimize Marketing Efforts Based on “Uncontrollable” Events
ANALYTICS DASHBOARDING
- Visualize Trends and ”Hot Spots” Easily
- Real-Time Performance Monitoring
- Inspire “Aha” Moments
INTELLIGENCE DRIVEN MARKETING
- Reduce Guesswork, and Eliminate Trial and Error Testing
- Identify “Stars,” “Cows,” and “Corn” for Improved Portfolio Management
- Improved Supply Chain Management (Reduce Excess and Obsolete Inventories)
COMPREHENSIVE ANALYTICS SOLUTIONS
Combine our Professional Service Offerings with our extensive Markerting Analytics Applications Suite and you will have a sustainable competitive advantage over your competitors. And, you will be enabled to deliver unrivaled, relevant attention to your customers.
EXPLAIN | PREDICT | OPTIMIZE™