Gordian Knot Analytics Group Addresses the Data Analytics skills Gap Fueled by Marketing Demand.
TAOS, N.M., February 1, 2021 – Much has been written about the growing data analytics skills gap – how the demand for individuals with strong data analytics and advanced statistics skills is suitable and growing. The job posting site, indeed™ currently lists over 28,000 openings for “Data Scientist.” Adding “big Data” to the search increase the count to over 54,000! New listings for Data Scientists exceed 1,000 every day – that’s a lot of demand! Compounding this challenge, we face a supply situation where the world of education can’t produce qualified individuals fast enough, creating qualified staff in-house is producing mixed results, and taking experienced talent from other companies is impractical.
“Without a solid understanding in analytics or complex statistics, your marketing professionals will not be able to utilize the vast information resources your company has been amassing,” warns Lawrence Choi, Gordian Knot Analytics CEO. “But getting marketers to think like statisticians is not a good use of their talent either. Think of it this way, before the time of the modern portable computer and powerful software, one had to be a proficient software programmer to get the system to perform even the most mundane tasks. One spent all their time programming the computer and not understanding the information it produced. Your marketing professionals need tools that will allow them to be more productive and concentrate on being – well – better marketing professionals.”
Gordian Knot Analytics Group, Inc. has produced a comprehensive white paper to help you address the skills gap challenge head-on. To learn more about the analytics skills gap challenges and download the full White Paper, visit our website at www.GKAGmarketing.com and click on the User Content Tab.
About Gordian Knot Analytics Group, Inc.
Founded in 2015, Gordian Knot Analytics Group, Inc. (GKAG), a leading innovator in data analytics, is focused on explaining, predicting, and optimizing extracted trends and drivers from our clients’ data assets that traditional data processing application software and statistical analyses are inadequate to handle. Gordian Knot Analytics Group’s Applications are helping our clients’ – leading companies in retail, healthcare, travel, and financial services – generate sustainable growth, improve customer satisfaction, and maximize the value they to their customers. For more information go to www.GKAGmarketing.com, or drop us a note at info@GKNOTAG.com. Like and / or follow us on LinkedIn.