Press Release: Build Predictive Models in Minutes

Are you spending too much of your precious day building predictive models?


TAOS, N.M., Feb. 11, 2021 /PRNewswire/ — Gordian Knot Technology Inc. (GKT) today
announced the launch of VERGIL®, the data analyst factotum. Created to make it simple for
novices through experts to build PhD level predictive models using conventional and proprietary
modeling techniques, in just 3 steps.
The 3-Step process can be completed in just a few minutes using the GKT free trial desktop
application with monthly subscriptions starting at $25/month (www.gktvergil.com).
VERGIL® enables model building and validation, predictions and running counterfactuals in one
easy to use desktop application. The application requires no coding with default settings for
novices.
“For several years, we have been using VERGIL® with remarkable success to generate
actionable insights for customers across industries. Now we are offering this technology to
everyone.” Jim Bonner, President, GKT.
The biggest difference between VERGIL® and standard approaches is that VERGIL® combines
the best features of standard regression methods with newly developed statistical methods such
as Gordian Knot Systematic Cross Validation.
The strength of VERGIL® is that it empowers the user to combine fully automated innovative
statistical methods with methods that allow the user to impose prior beliefs about the data
relationships. This flexibility allows VERGIL® to incorporate the experience and knowledge of
the user into the analyses.
VERGIL® employs methods that are true-and-tested in industry and academia and have rigorous
theoretical foundations. The key innovation of VERGIL® is how it combines different techniques
in a way that yields granular, non-obvious, actionable insights.
“VERGIL® gives users the ability to generate the same models that a team of PhD scientists
would produce but in far less time.” Robert Briskman, President, TEC LLC and GuardianSat
LLC.®
No matter what industry you are in, Insurance, Healthcare, Marketing, Finance, Sports
Handicapping, and others, if you use predictive analytics to generate actionable insights,
VERGIL® will empower you to build PhD level models in minutes. Providing you more time to
generate the actionable insights that drive your business forward.
Start building Predictive models today with our free trial at http://www.gktvergil.com.
Gordian Knot Technology Inc. Is a privately owned company that builds subscription-based
desktop software applications to empower analysts across industries, from novice through expert,
to build PhD level predictive models quickly and easily.

Addressing the Skills Gap in Data Analytics

MEDIA CONTACTS:info@gknotag.com

Gordian Knot Analytics Group Addresses the Data Analytics skills Gap Fueled by Marketing Demand.

TAOS, N.M., February 1, 2021 –  Much has been written about the growing data analytics skills gap – how the demand for individuals with strong data analytics and advanced statistics skills is suitable and growing. The job posting site, indeed™ currently lists over 28,000 openings for “Data Scientist.” Adding “big Data” to the search increase the count to over 54,000!  New listings for Data Scientists exceed 1,000 every day – that’s a lot of demand! Compounding this challenge, we face a supply situation where the world of education can’t produce qualified individuals fast enough, creating qualified staff in-house is producing mixed results, and taking experienced talent from other companies is impractical.

“Without a solid understanding in analytics or complex statistics, your marketing professionals will not be able to utilize the vast information resources your company has been amassing,” warns Lawrence Choi, Gordian Knot Analytics CEO. “But getting marketers to think like statisticians is not a good use of their talent either. Think of it this way, before the time of the modern portable computer and powerful software, one had to be a proficient software programmer to get the system to perform even the most mundane tasks. One spent all their time programming the computer and not understanding the information it produced. Your marketing professionals need tools that will allow them to be more productive and concentrate on being – well – better marketing professionals.”

Gordian Knot Analytics Group, Inc. has produced a comprehensive white paper to help you address the skills gap challenge head-on. To learn more about the analytics skills gap challenges and download the full White Paper, visit our website at www.GKAGmarketing.com and click on the User Content Tab.

About Gordian Knot Analytics Group, Inc.

Founded in 2015, Gordian Knot Analytics Group, Inc. (GKAG), a leading innovator in data analytics, is focused on explaining, predicting, and optimizing extracted trends and drivers from our clients’ data assets that traditional data processing application software and statistical analyses are inadequate to handle. Gordian Knot Analytics Group’s Applications are helping our clients’ – leading companies in retail, healthcare, travel, and financial services – generate sustainable growth, improve customer satisfaction, and maximize the value they to their customers. For more information go to www.GKAGmarketing.com, or drop us a note at info@GKNOTAG.com. Like and / or follow us on LinkedIn.

Understand the real drivers of consumer needs, attitudes, and behaviors.

Change Your Luck with Better Casino Marketing

A recent article published in the February, 2018 issue of Casino Journal, discusses the need to better understand your customers’ needs, attitudes, and behaviors. Read how Gordian Knot’s proprietary technology can turn your marketing data into actionable, scalable marketing tactics driving streamlined customer acquisition and sales conversions. Read the full article by clicking on the link below.


Marketing with an Attitude


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Get in touch with Gordian Knot Analytics Group. Marketing analytics solutions from Gordian Knot Analytics Group will let you get a handle on your marketing activities, helping you engage with your prospects and current customers in more meaningful ways - easier, faster - giving you more time to concentrate on the things that matter most. Reach us at info@GKAGmarketing.com

Happy Holidays from All of Us at Gordian Knot Analytics Group

Marketing analytics solutions from Gordian Knot Analytics Group will let you get a handle on your marketing activities, helping you engage with your prospects and current customers in more meaningful ways – easier, faster – giving you more time to concentrate on the things that matter most . . .

Contact us, or subscribe today . . .finger point button

Understanding Consumer Trust with the Trust Framework from Gordian Knot

Establishing a New Framework for Understanding Brand Trust

MEDIA CONTACTS:

Bill Taylor, info@gknotag.com

FOR IMMEDIATE RELEASE

Gordian Knot Analytics Group Has Developed a New Approach for Measuring Brand Trust.

PHILADELPHIA, PA, May 22, 2018 –  Ongoing events in the news highlight the frailty of brand trust, and the difficulty of recovering from the consequences one negative event can create for a brand. For a brand to succeed, it must develop a rigorous understanding of consumer trust components, consistently measure its performance against these components, account for the intrinsic biases in human behavior, and then unceasingly take corrective actions if consumer perceptions of the brand are at odds with what the company desires.

“People want to do business with brands that reflect and support their values and interests – with brands they trust –  and because of the vast choices available to most consumers today, they will avoid those that don’t,” says Bill Taylor, Chief Marketing Officer for Gordian Knot Analytics Group. “It is critical that a brand establish a new framework for measuring consumer trust.”

Many companies are missing the most important components of brand trust making it difficult to fully realize the long-lasting effects of positive brand trust (repeat purchase and retention). Using a new analytical framework founded in developmental Psychology, and developed by Gordian Knot Analytics Group, brands can now create a highly repeatable trust metric that accurately portrays the depth and nature of consumer trust.

Gordian Knot Analytics Group, Inc. has produced a comprehensive white paper to help you understand how to measure trust more effectively – while accounting for fundamental human behavior biases. To learn more about the Gordian Knot Brand Trust Framework and download the full White Paper, visit our website at www.GKAGmarketing.com and click on the User Content tab.

 

About Gordian Knot Analytics Group, Inc.

Founded in 2015, Gordian Knot Analytics Group, Inc. (GKAG), a leading innovator in data analytics, is focused on explaining, predicting, and optimizing extracted trends and drivers from our clients’ data assets that traditional data processing application software and statistical analyses are inadequate to handle. Gordian Knot Analytics Group’s Applications are helping our clients’ – leading companies in retail, healthcare, travel, and financial services – generate sustainable growth, improve customer satisfaction, and maximize the value they to their customers. For more information go to www.GKAGmarketing.com, or drop us a note at info@GKNOTAG.com. Like and / or follow us on LinkedIn.