Understand the real drivers of consumer needs, attitudes, and behaviors.

Change Your Luck with Better Casino Marketing

A recent article published in the February, 2018 issue of Casino Journal, discusses the need to better understand your customers’ needs, attitudes, and behaviors. Read how Gordian Knot’s proprietary technology can turn your marketing data into actionable, scalable marketing tactics driving streamlined customer acquisition and sales conversions. Read the full article by clicking on the link below.


Marketing with an Attitude


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Get in touch with Gordian Knot Analytics Group. Marketing analytics solutions from Gordian Knot Analytics Group will let you get a handle on your marketing activities, helping you engage with your prospects and current customers in more meaningful ways - easier, faster - giving you more time to concentrate on the things that matter most. Reach us at info@GKAGmarketing.com

Happy Holidays from All of Us at Gordian Knot Analytics Group

Marketing analytics solutions from Gordian Knot Analytics Group will let you get a handle on your marketing activities, helping you engage with your prospects and current customers in more meaningful ways – easier, faster – giving you more time to concentrate on the things that matter most . . .

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LendingTree selected Gordian Knot Analytics Group to help them with marketing analytics

LendingTree Selects Gordian Knot Analytics Group

LendingTree enters multi-year subscription with Gordian Knot Analytics, Inc. to help strengthen targeted marketing efforts and customer value.

MEDIA CONTACT:

Megan Greuling, Megan.Greuling@LendingTree.com, 704-943-8208

FOR IMMEDIATE RELEASE

CHARLOTTE, N.C., November 30, 2017 – LendingTree (NASDAQ: TREE), the nation’s leading online loan marketplace, announced today that it has entered into a multi-year subscription for segmentation analysis and database scoring with Gordian Knot Analytics Group, Inc. utilizing their highly effective segmentation methodologies and proprietary customer machine learning toolset. Gordian Knot offers proprietary marketing data analytics machine learning tools that will help LendingTree more effectively target and engage with the right consumers to drive the business forward and maximize value for current and future customers.

“This partnership was an obvious choice for LendingTree as we continue to strengthen our product and service offerings, building LendingTree’s brand and further expanding our industry-leading position,” said Brad Wilson, CMO of LendingTree. “We strongly believe that Gordian Knot Analytics Group’s tools will help us provide more appropriate and highly targeted messages to our current and prospective consumers; improving their shopping experience with Lending Tree across all major financial product categories.”

“We couldn’t be more pleased to work with Lending Tree and are excited about our long-term partnership together,” said Lawrence Choi, co-founder and CEO of Gordian Knot. “We are confident that Gordian Knot’s unique combination of services and proprietary technology will – together with LendingTree’s strong brand – help them reach more customers and continue to achieve its mission of being the undisputed industry-leading online loan marketplace.”

About Gordian Knot Analytics Group, Inc.

Founded in 2015, Gordian Knot Analytics Group, Inc. (GKAG), an innovator in data analytics, is focused on explaining, predicting, and optimizing extracted trends and drivers from our client’s data assets that traditional data processing application software and statistical analyses are simply inadequate to deal with. GKAG has developed a series of proprietary data analytics tools and services to provide a more comprehensive and accurate picture of actions our client companies can implement to generate sustainable growth, improve customer satisfaction, and maximize the value our clients provide their customers. Gordian Knot Analytics Group’s Marketing Applications are helping our clients – leading companies in retail, healthcare, travel, and financial services to name a few – discover new insights, and develop improved marketing strategies from their information resources. For more information go to www.GKAGmarketing.com, or drop us a note at info@GKNOTAG.com. Like and / or follow us on LinkedIn.

About LendingTree, Inc.

LendingTree (NASDAQ: TREE) is the nation’s leading online loan marketplace, empowering consumers as they comparison-shop across a full suite of loan and credit-based offerings. LendingTree provides an online marketplace which connects consumers with multiple lenders that compete for their business, as well as an array of online tools and information to help consumers find the best loan. Since inception, LendingTree has facilitated more than 65 million loan requests. LendingTree provides free monthly credit scores through My LendingTree and access to its network of over 500 lenders offering home loans, personal loans, credit cards, student loans, business loans, home equity loans/lines of credit, auto loans and more. LendingTree, LLC is a subsidiary of LendingTree, Inc. For more information go to www.lendingtree.com, dial 800-555-TREE, like our Facebook page and/or follow us on Twitter @LendingTree.


LendingTree-Partners-with-Gordian-Knot-Analytics-Group-FINAL.pdf


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Gordian Knot Analytics Group Board Member, Robert Briskman Inducted to the IAF Hall of Fame

Robert Briskman Inducted into the IAF Hall of Fame

Gordian Knot Analytics Group Board Member, Robert Briskman, Inducted into the IAF Hall of Fame

MEDIA CONTACT

Bill Taylor, info@GKNOTAG.COM

June 15, 2017

PHILADELPHIA, PA, June 15, 2017 – Mr. Robert Briskman, Board Member of Gordian Knot Analytics Group, Inc., was awarded the International Astronautical Federation Hall of Fame award for 2017 for his lifetime achievements and significant contributions to the progress of the field of astronautics.

Gordian Knot Analytics Group Board Member Robert Briskman Inducted to the IAF Hall of Fame

He joins other noted luminaries in the field of astronautics including Dr. Edward Stone, Prof. Vladimir Kopal, Mr. Hans Hoffmann, and Prof. U. R. Rao.

Rob has been involved with the implementation of satellite communications systems since their inception with key positions at IBM, NASA, COMSAT, and Geostar Corporation. Rob is currently President of Telecommunications Engineering Consultants, and is a key Member of Gordian Knot’s Board of Directors. Previously, he co-founded Sirius Satellite Radio in 1991 serving as Executive Vice President, Engineering. Rob received his Bachelor of Science degree from Princeton University and a Master of Science in Electrical Engineering from the University of Maryland.

About the IAF

The IAF was founded in 1951 to foster dialogue between scientists around the world and support international cooperation in all space-related activities, the IAF continues to connect space people worldwide.

The Federation is the world’s leading space advocacy body with over 300 members, including all key space agencies, companies, societies, associations and institutes across 66 countries.

About Gordian Knot Analytics Group, Inc.

Founded in 2015, Gordian Knot Analytics Group, Inc. (GKAG), an innovator in data analytics, is focused on explaining, predicting, and optimizing extracted trends and drivers from our client’s data assets that traditional data processing application software and statistical analyses are simply inadequate to deal with. GKAG has developed a series of proprietary data analytics tools and services to provide a more comprehensive and accurate picture of actions our client companies can implement to generate sustainable growth, improve customer satisfaction, and maximize the value our clients provide their customers. Gordian Knot Analytics Group’s Marketing Applications are helping our clients – leading companies in retail, healthcare, travel, and financial services to name a few – discover new insights, and develop improved marketing strategies from their information resources. For more information go to www.GKAGmarketing.com, or drop us a note at info@GKNOTAG.com. Like and / or follow us on LinkedIn.


Robert Briskman Inducted into the IAF Hall of Fame

Understanding Consumer Trust with the Trust Framework from Gordian Knot

Establishing a New Framework for Understanding Brand Trust

MEDIA CONTACTS:

Bill Taylor, info@gknotag.com

FOR IMMEDIATE RELEASE

Gordian Knot Analytics Group Has Developed a New Approach for Measuring Brand Trust.

PHILADELPHIA, PA, May 22, 2018 –  Ongoing events in the news highlight the frailty of brand trust, and the difficulty of recovering from the consequences one negative event can create for a brand. For a brand to succeed, it must develop a rigorous understanding of consumer trust components, consistently measure its performance against these components, account for the intrinsic biases in human behavior, and then unceasingly take corrective actions if consumer perceptions of the brand are at odds with what the company desires.

“People want to do business with brands that reflect and support their values and interests – with brands they trust –  and because of the vast choices available to most consumers today, they will avoid those that don’t,” says Bill Taylor, Chief Marketing Officer for Gordian Knot Analytics Group. “It is critical that a brand establish a new framework for measuring consumer trust.”

Many companies are missing the most important components of brand trust making it difficult to fully realize the long-lasting effects of positive brand trust (repeat purchase and retention). Using a new analytical framework founded in developmental Psychology, and developed by Gordian Knot Analytics Group, brands can now create a highly repeatable trust metric that accurately portrays the depth and nature of consumer trust.

Gordian Knot Analytics Group, Inc. has produced a comprehensive white paper to help you understand how to measure trust more effectively – while accounting for fundamental human behavior biases. To learn more about the Gordian Knot Brand Trust Framework and download the full White Paper, visit our website at www.GKAGmarketing.com and click on the User Content tab.

 

About Gordian Knot Analytics Group, Inc.

Founded in 2015, Gordian Knot Analytics Group, Inc. (GKAG), a leading innovator in data analytics, is focused on explaining, predicting, and optimizing extracted trends and drivers from our clients’ data assets that traditional data processing application software and statistical analyses are inadequate to handle. Gordian Knot Analytics Group’s Applications are helping our clients’ – leading companies in retail, healthcare, travel, and financial services – generate sustainable growth, improve customer satisfaction, and maximize the value they to their customers. For more information go to www.GKAGmarketing.com, or drop us a note at info@GKNOTAG.com. Like and / or follow us on LinkedIn.