We have brought together some of the best minds from the world of academics, and practical hands-on business leaders to form our executive leadership team. We have invented, patented, and hold copyrights for the innovative and proprietary methods and procedures utilized by our analytics tools. We have run global enterprises, and formed successful startups. We have successfully launched hundreds of products, and first to market with some of the most disruptive technologies we now take for granted. Not to mention the best in class firms we call upon from time-to-time to develop our products, and provide additional support.

Leadership Team

 Lawrence Choi, CEO – Strategic Vision, Product Development, Identifying and Managing Strategic Partnerships

Lawrence is the co-developer of the company intellectual property (IP) and provides the company strategic vision. He has worked with leading consumer technology, financial services, professional service firms, and pharmaceutical companies worldwide, understanding the drivers of demand to optimize new product development, brand strategy, customer acquisition/retention, and pricing. Lawrence graduated summa cum laude from Princeton University.


Jim Bonner, COO – Business Operations

As a member of the Executive Team, Jim has helped guide the development of the company from inception. He has established and oversees Finance, IT, Customer/Partner Services, Operations Architecture, Procurement, and Employee Services. He has held leadership positions in Programs and Operations Management at Lockheed Martin, General Dynamics, and GE. Jim is a graduate of Villanova University with a BS in mechanical engineering.


Brad Wood, CSO – Sales & Client Management

As Chief Strategy Officer, Brad is responsible for Business Development, Client Engagement, and Post-sale Account Management. Brad has extensive experience selling and executing projects with C-level executives that drive the bottom-line, with a focus on product development, brand strategy, product positioning, pricing optimization, and maximizing customer satisfaction and retention. Brad holds an AB in East Asian Studies from Princeton University.


Bill Taylor, CMO – Marketing, Pre-Sales, & Customer Success

Bill Taylor is responsible for Marketing Operations, Pre-Sales Nurturing, and Inbound Sales Development. Bill’s achievements over the past 30 years include market development, accelerating growth, market share capture, earnings improvements, and numerous successful new product introductions for global companies such as AT&T, Motorola, Panasonic, and Philips. Bill holds an MBA from the University of Denver.


Bo Honoré, PhD., Chief Scientist

Bo is co-developer of the company intellectual property (IP). He is Professor of Political Economy and Economics at Princeton University. He is currently serving as Director of the Gregory C. Chow Econometric Research Program at Princeton University, and is a member of the Board of Trustees of the Danish National Research Foundation. Professor Honoré is a Fellow of the Econometric Society. Bo earned his Ph.D. at the University of Chicago.

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