If all you have is a hammer…
Many of you have heard the expression – “If all you have is a hammer, everything looks like a nail.” But we all know that a hammer is not always the best tool to use to solve a problem. The…
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Welcome
Gordian Knot’s tools help explain, predict, and optimize your marketing performance better so you know your programs are achieving their desired results.
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TARGET
Find your ideal customers and prospects, and map the right message | offer | product to them at the right time for maximum impact…
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ATTRIMIX
Create a comprehensive view of the effectiveness of your brand’s advertising activities. Account for influencers to optimize marketing spend across all channels…
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RETAIN
Identify at-risk customers, define the most effective means of retaining them, and understand how to proactively deliver positive customer experiences…
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KPMAX
Understand the most important drivers of performance, recognize better options for predicting future performance, and understand the influence external factors exert on your Key Performance Measures…
What's Happening at Gordian Knot
Establishing a New Framework for Understanding Brand Trust
MEDIA CONTACTS: Bill Taylor, info@gknotag.com FOR IMMEDIATE RELEASE Gordian Knot Analytics Group Has Developed a New Approach for Measuring Brand Trust. PHILADELPHIA, PA, May 22, 2018 – Ongoing events in the news highlight the frailty of brand trust, and the difficulty…
Read More Establishing a New Framework for Understanding Brand Trust
Addressing the Skills Gap in Data Analytics
MEDIA CONTACTS: Bill Taylor, info@gknotag.com FOR IMMEDIATE RELEASE Gordian Knot Analytics Group Addresses the Data Analytics skills Gap Fueled by Marketing Demand. PHILADELPHIA, PA, May 15, 2018 – Much has been written about the growing data analytics skills gap – how…
EXPLAIN | PREDICT | OPTIMIZE™