Welcome

Loading …

Gordian Knot’s tools help explain, predict, and optimize your marketing performance better so you know your programs are achieving their desired results.

TARGET

Find your ideal customers and prospects, and map the right message | offer | product to them at the right time for maximum impact…

More info

ATTRIMIX

Create a comprehensive view of the effectiveness of your brand’s advertising activities. Account for influencers to optimize marketing spend across all channels…

More info

RETAIN

Identify at-risk customers, define the most effective means of retaining them, and understand how to proactively deliver positive customer experiences…

More info

KPMAX

Understand the most important drivers of performance, recognize better options for predicting future performance, and understand the influence external factors exert on your Key Performance Measures…

More info

What's Happening at Gordian Knot

If all you have is a hammer…

by Bill TaylorJanuary 3, 2019January 3, 2019

Many of you have heard the expression – “If all you have is a hammer, everything looks like a nail.” But we all know that a hammer is not always the best tool to use to solve a problem. The…

Marketing is Everything

by Bill TaylorJuly 16, 2018January 3, 2019

Big “M” Marketing is not just advertising! Bill Taylor, CMO, Gordian Knot Analytics Group, Inc. Author’s note: I originally published this article in 2013, for a blog on Continuous Innovation I was writing. The subject material continues to be relevant…

Establishing a New Framework for Understanding Brand Trust

by Bill TaylorMay 22, 2018September 13, 2018

MEDIA CONTACTS: Bill Taylor, info@gknotag.com FOR IMMEDIATE RELEASE Gordian Knot Analytics Group Has Developed a New Approach for Measuring Brand Trust. PHILADELPHIA, PA, May 22, 2018 – Ongoing events in the news highlight the frailty of brand trust, and the difficulty…