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What's Happening at Gordian Knot

Understanding Consumer Trust with the Trust Framework from Gordian Knot

Establishing a New Framework for Understanding Brand Trust

by Bill Taylor

MEDIA CONTACTS: Bill Taylor, Bill.Taylor@gknotag.com, 610-504-0044 FOR IMMEDIATE RELEASE Gordian Knot Analytics Group Has Developed a New Approach for Measuring Brand Trust. PHILADELPHIA, PA, May 22, 2018 –  Ongoing events in the news highlight the frailty of brand trust, and the…

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Addressing the Skills Gap in Data Analytics

by Bill Taylor

MEDIA CONTACTS: Bill Taylor, Bill.Taylor@gknotag.com, 610-504-0044 FOR IMMEDIATE RELEASE Gordian Knot Analytics Group Addresses the Data Analytics skills Gap Fueled by Marketing Demand. PHILADELPHIA, PA, May 15, 2018 –  Much has been written about the growing data analytics skills gap –…

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Understand the real drivers of consumer needs, attitudes, and behaviors.

Change Your Luck with Better Casino Marketing

by Bill Taylor

A recent article published in the February, 2018 issue of Casino Journal, discusses the need to better understand your customers’ needs, attitudes, and behaviors. Read how Gordian Knot’s proprietary technology can turn your marketing data into actionable, scalable marketing tactics…

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2018 Analytics Applications for Marketers from Gordian Knot